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New Sporting Partnership with North Herts Crusaders RLFC

“Aligned values with a passion for excellence and a strong vision for growth; who wouldn’t want to get involved in that journey?”

So, as we start 2019, we’re delighted to say that as SM2Communicate celebrates its 7th year in business and to mark this milestone, we will be sponsoring a grassroots sports team. We are excited to say we have found an amazing bunch of ‘crusaders’, who also formed 7 years ago, namely the ‘North Herts Crusaders Rugby League Club’ based in Hitchin.

The smallest step in the right direction, can lead to your best journey”, and over two years ago our CEO, Dawn-Louise Kerr was invited to a rugby dinner which resulted in a chance meeting of Adam, the Vice Chair for the Crusaders.

Adam said of meeting Dawn "It’s great to meet someone who is as enthusiastic about partnering with the club as I am about rugby league. The energy that Dawn has already brought to the club is exciting and it’s really going to propel us into the season ahead.

I’m really passionate about growing not only our club, but Rugby League in the area. Being from Cumbria it’s a game that is close to my heart and I’ve been constantly bugging people to get involved so they can see for themselves how great the game is, and how great our club is."


We believe that at the core of any business, having a trusted partnership with shared values truly cements the relationship, motivates everyone to exceed expectations and enables mutual growth. We love supporting positive social change and giving back to the community is central to what we do.


Ollie Adams, the Chair of the Crusaders said “Myself and everyone at North Herts Crusaders are so grateful to have Dawn and SM2Communicate joining the crusade.

We’ve been very lucky to find an organisation with values closely aligned to ours. North Herts Crusaders has come such a long way over the last 7 years and has enjoyed many successes, I believe this partnership will be key in taking the club to the next level and reaching new heights. 
It really does feel like the start of an exciting new chapter.”


We are brimming with pride to be lead sponsor with the Crusaders and are looking forward to contributing to this growing sports club off the pitch <they can do the work on the pitch!>.