Meet your Team

The Positive, Empowered and Passionate members of SM2Communicate. 

DLK

Dawn-Louise Kerr

Founder, CEO & CDMO

Founder, CEO and CDMO of SM2Communicate, advising boards and executive teams on digital strategy, data governance and risk-aware transformation — alongside hands-on HubSpot and marketing delivery. Also a Visiting Lecturer in Digital Strategy and Marketing at the University of Hertfordshire.

I founded SM2Communicate in 2012 to bring a straightforward, no-nonsense approach to digital marketing, built on trust and doing things properly, not just growth for growth's sake. Fourteen years on, I lead SM2C as Founder, CEO and Chief Digital & Marketing Officer, advising boards and executive teams on digital strategy, data governance and risk-aware transformation, alongside hands-on HubSpot and marketing delivery.

Outside SM2C, I've chaired risk governance meetings, worked with AI governance frameworks and guardrails, and led business continuity and incident-response planning for organisations that needed it done properly. I've held budget accountability of up to £2m and led senior teams and partner ecosystems delivering programmes across the UK and internationally. I'm also a Visiting Lecturer in Digital Strategy and Marketing at the University of Hertfordshire Business School.

When I'm not working, you'll find me on a netball court, coaching or umpiring.

"Marketing is built on trust. Trust is built on data you can rely on."
Qualifications:
  • Fellow of the Chartered Institute of Marketing (FCIM)
  • Associate Fellow of the Higher Education Academy (AFHEA)
  • Certificate in Digital and Data Driven Marketing (Cert DigM)
  • HubSpot Solutions Partner Certified
  • HubSpot CMS for Marketeers Certified 
  • HubSpot Sales Software Certified
  • HubSpot Marketing Software Certified
  • England Netball Coach and Umpire Qualifications
TK

Tom Kerr

Digital Marketing Assistant

Digital Marketing Assistant at SM2Communicate since 2023, now a Business graduate from Nottingham Trent. I handle email marketing, market research and day-to-day website and social content — keeping client brands fresh and consistent online.

I started at SM2Communicate in 2023 after completing my A levels.  I continued working here whilst studying Business at Nottingham Trent University which I graduated from in July of 2026 with a 2:1.  When not studying I enjoy implementing my learning to support our client's campaigns. 

From managing email marketing campaigns to conducting comprehensive market research, I thrive on the diverse challenges of the digital marketing landscape. I ensure that every aspect of our client's brand presence resonates authentically with their audience. From keeping their website fresh with regular updates to curating social media content, I'm dedicated to enhancing their online footprint and fostering meaningful connections with their communities. 

"Every day is a new opportunity to learn, grow, and make meaningful connections"
Qualifications:
  • 2:1 BA (Hons) Business 
  • HubSpot Email Marketing Certified
  • U18 England Touch Rugby - Gold Medalist 2022 & 2023
  • U20 England Touch Rugby - Gold Medalist 2024

Our Associates

Assoc-Web-Design

Trusted partners who build and maintain client websites alongside our team, from initial design through to launch and beyond

Assoc-Marketing-Strategists

A network of marketing strategists we bring in for campaign planning and specialist expertise when a project calls for extra hands

Assoc-Dev-team

The technical team behind the scenes, handling site builds and integrations so everything works as well as it looks

Our Support Team

Polo

Polo

Head of Puurformance

Responsible for analyzing and optimizing key purr-formance indicators (KPIs) across the business enhancing overall productivity and efficiency.