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Meet your Team

The Positive, Empowered and Passionate members of SM2Communicate. 


Dawn-Louise Kerr

Founder, CEO & CDMO

I'm a passionate and proactive leader of persuasive digital marketing. I formed SM2Communicate back in 2012 as I wanted to bring a fresh approach to marketing. At the core of SM2Communicate's mission lies a commitment to empowering SMEs, enlightening them on the transformative potential of consolidating their digital technologies under one roof for enhanced operational efficiency.  Each passing year has witnessed the integration of new skills and the refinement of our capabilities, culminating in a comprehensive suite of digital growth marketing solutions.  From strategic planning to seamless execution, we empower clients to navigate the digital landscape with confidence, driving substantial growth for their businesses.  We extend our expertise to clientele worldwide, fostering impactful relationships built on trust and results.

"We don't just adapt to the digital age - we thrive in it. We redefine success with a conscience."
  • Fellow of the Chartered Institute of Marketing (FCIM)
  • Associate Fellow of the Higher Education Academy (AFHEA)
  • Certificate in Digital and Data Driven Marketing (Cert DigM)
  • HubSpot Solutions Partner Certified
  • HubSpot CMS for Marketeers Certified 
  • HubSpot Sales Software Certified
  • HubSpot Marketing Software Certified
  • England Netball Coach and Umpire Qualifications

Izzie Blane

Account Manager & Videographer

I joined SM2Communicate in 2021 following a successful partnership with Dawn-Louise during my freelance videography career. I wanted to get more involved with clients' marketing strategies, enabling them to grow. I have a visual eye for storytelling and an attention to detail around the production of marketing messages within campaigns.

No two days are the same for me. I could be creating landing pages for a campaign in the morning, followed by creating Bids before lunch, launching the latest episode of a client's podcast and finishing up with a few marketing emails to launch a client's latest eBook (also designed by me!) all of this while managing social media accounts in the background. At the heart of it all, I am a true jack of all trades, dedicated to elevating our clients' brands through innovation and creativity.

"93% of communication is non-verbal. I help clients grow their businesses through visual storytelling."
  • Associate Member of the Chartered Institute of Marketing (ACIM)
  • Level 4 Certificate in Professional Marketing * Distinction
  • BA (Hons) Film Industries * First Class
  • HubSpot Marketing Software Certified
  • HubSpot Email Marketing Certified

Tom Kerr

Digital Marketing Assistant

I started at SM2Communicate in 2023 after completing my A levels.  I'm currently studying Business at Nottingham Trent University.  When not studying I enjoy implementing my learning to support our client's campaigns. 

From managing email marketing campaigns to conducting comprehensive market research, I thrive on the diverse challenges of the digital marketing landscape. I ensure that every aspect of our client's brand presence resonates authentically with their audience. From keeping their website fresh with regular updates to curating social media content, I'm dedicated to enhancing their online footprint and fostering meaningful connections with their communities. 

"Every day is a new opportunity to learn, grow, and make meaningful connections"
  • Studying: BA (Hons) Business 
  • HubSpot Email Marketing Certified
  • U18 England Touch Rugby - Gold Medalist 22/23


Head of Puurformance

Responsible for analyzing and optimizing key purr-formance indicators (KPIs) across the business enhancing overall productivity and efficiency.



VP of Inter-purr-sonal Relations

Tasked with fostering positive workplace relationships by enhancing collaboration and camaraderie.



Quality Su-purr-visor

Responsible for quality control and inspections ensuring accurate and thorough evaluations of products and services.