Frequently Asked Questions

A short discovery call, followed by an audit of your current marketing and data setup, then a clear proposal scoped to your priorities, not a generic package.

A structured 12-week bespoke and online onboarding covering setup, training and governance foundations, so your team is confident using HubSpot Professional or Enterprise from day one.

Both. Most clients move from onboarding into an ongoing monthly retainer once the foundation is in place, with project work (websites, migrations, audits) scoped separately.

As involved as you want, but never more than you have time for. That's the point, marketing and data governance stop being your second job.

Against the metrics that matter to your business: pipeline value, retention, time saved, and risk reduced, not vanity metrics.

Yes. Recent examples include a UK BPO with live pipeline visibility across £3.1M of deal value, and a health and wellness practice that scaled from 1 to 8 practitioners over a 4-year partnership while growing social reach by over 3,000%.

A clean, secure data foundation means your marketing spend converts instead of leaking, your team's time goes back to their real job, and AI and automation can be trusted to run. That's money back on the table, not just risk removed from it.

It depends on where you're starting from, but most clients have the data and process foundation solid within the 12-week onboarding, with marketing performance improving from there. Wherever you start from with us we will agree upfront what results you are looking to achieve with the retainer or project briefs.

Design, construction, hospitality and professional services, any business that's expert-led and doesn't want marketing ops or data governance to become a distraction from their actual craft.

*HubSpot Onboarding starts at £2,000 + VAT for a structured 12-week programme

Monthly Retainers start at £1,740 + VAT scoped to the support you need

Project work starts at £5,000 + VAT but are dependent on the work and skills required

All prices are agreed upfront and added to your Client Contract

*HubSpot technology costs are payable directly to HubSpot themselves and if SM2Communicate assists with an upgrade or sale we will receive a small commission as detailed in their HubSpot Partner Terms

As detailed in our Terms & Conditions and the supporting Client Contracts we offer contract terms of Monthly, Quarterly or Annual

Our minimum contract term is 6 months

In short, yes! We're UK-based, with a track record of international delivery

Data protection is built into the service, not an add-on. Every engagement considers UK GDPR compliance as standard.

Yes, digital and data governance advisory is one of our three core service tiers and can be engaged independently of HubSpot delivery

Risk governance meetings, AI governance frameworks and guardrails, and business continuity and incident-response planning, generalised from real board-level experience, brought into how clients are advised on AI-enabled growth.

HubSpot, our core platform, holds SOC 2 Type II and SOC 3 certification, independently audited, alongside HIPAA, GDPR, CCPA and NIST compliance, all published at trust.hubspot.com. Governance and risk advisory is built on top of that foundation, not instead of it.