Frequently Asked Questions
Digital tools you can trust, with risk and data security built in.
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SM2Communicate (SM2C) is a UK-based digital transformation consultancy founded in 2012
Combining HubSpot delivery and implementation with built-in data security and governance.
The person building your marketing systems also checks them for risk, and we teach your team to run them, so you can use your digital tools with confidence without hiring an in-house specialist.
What We Do
We help expert-led, mid-market businesses build and run their digital systems with risk and data security built in from the start. We set up and manage the tools, HubSpot included, check them for risk, and teach your team to run them, so you can use them with confidence.
Three core areas:
HubSpot setup, management and audits at Professional & Enterprise tiers;
Digital and data governance advisory;
and website, growth marketing and content.
Mid-market leadership teams who rely on digital platforms, including HubSpot, to run marketing, sales and service, and who want their data secure and their tools used well without it becoming another job for the team.
HubSpot is our core platform and where 14+ years of expertise sits, but we also work with many CRM systems. Our governance and risk advisory works alongside whatever systems you already use.
Why SM2Communicate?
You get direct access to senior expertise, not layers of account managers. Founder Dawn-Louise Kerr brings more than 20 years of digital, data and risk leadership at board and executive level, alongside HubSpot and marketing delivery. The person building your marketing systems also checks them for risk, so security is built in, not bolted on. We also teach your team to run what we build, so you aren't left dependent on us.
Most partners sell you HubSpot. We build the strategy, the marketing systems whilst checking the risks and the data governance around them, so growth doesn't come at the cost of trust.
Since 2012, over 14 years advising UK and international clients, and a HubSpot Solutions Partner since 2020.
Direct, straightforward communication, an agreed agenda for every meeting, and no fluff, just results.
How Our Process Works
A short discovery call, followed by an audit of your current marketing and data setup, then a clear proposal scoped to your priorities, not a generic package.
A structured 12-week bespoke and online onboarding covering setup, training and governance foundations, so your team is confident using HubSpot Professional or Enterprise from day one.
Both. Most clients move from onboarding into an ongoing monthly retainer once the foundation is in place, with project work (websites, migrations, audits) scoped separately.
As involved as you want, but never more than you have time for. That's the point, marketing and data governance stop being your second job.
Impact & ROI
Against the metrics that matter to your business: pipeline value, retention, time saved, and risk reduced, not vanity metrics.
Yes. Recent examples include a UK BPO with live pipeline visibility across £3.1M of deal value, and a health and wellness practice that scaled from 1 to 8 practitioners over a 4-year partnership while growing social reach by over 3,000%.
A clean, secure data foundation means your marketing spend converts instead of leaking, your team's time goes back to their real job, and AI and automation can be trusted to run. That's money back on the table, not just risk removed from it.
It depends on where you're starting from, but most clients have the data and process foundation solid within the 12-week onboarding, with marketing performance improving from there. Wherever you start from with us we will agree upfront what results you are looking to achieve with the retainer or project briefs.
Pricing & Ways of Working
Design, construction, hospitality and professional services, any business that's expert-led and doesn't want marketing ops or data governance to become a distraction from their actual craft.
*HubSpot Onboarding starts at £2,000 + VAT for a structured 12-week programme
Monthly Retainers start at £1,740 + VAT scoped to the support you need
Project work starts at £5,000 + VAT but are dependent on the work and skills required
All prices are agreed upfront and added to your Client Contract
*HubSpot technology costs are payable directly to HubSpot themselves and if SM2Communicate assists with an upgrade or sale we will receive a small commission as detailed in their HubSpot Partner Terms
As detailed in our Terms & Conditions and the supporting Client Contracts we offer contract terms of Monthly, Quarterly or Annual
Our minimum contract term is 6 months
In short, yes! We're UK-based, with a track record of international delivery
Data, Risk & Security
Data protection is built into the service, not an add-on. Every engagement considers UK GDPR compliance as standard.
Yes, digital and data governance advisory is one of our three core service tiers and can be engaged independently of HubSpot delivery
Risk governance meetings, AI governance frameworks and guardrails, and business continuity and incident-response planning, generalised from real board-level experience, brought into how clients are advised on AI-enabled growth.
HubSpot, our core platform, holds SOC2 Type II and SOC3 certification, independently audited, alongside HIPAA, GDPR, CCPA and NIST compliance, all published at trust.hubspot.com. Governance and risk advisory is built on top of that foundation, not instead of it.
REGISTERED ADDRESS
c/o Absolute Accountants Ltd, The Hutt, 10 Park Street, Hatfield, Hertfordshire AL9 5AX
CONTACT US
Say hello@sm2communicate.co.uk
+44 1462 811134
© 2026 SM2Communicate Ltd